Entent

Turn raw clicks into actions that move your metrics. With Entent, you roll out tracking in minutes and start optimizing the same day. Drop a lightweight script (or use the API), name the outcomes you care about—demo requests, upgrades, repeat purchases—and map them to events. Choose or create custom KPIs, then tell Entent which user cues matter most. The platform listens for over thirty user signals—scroll depth, session velocity, price-page dwell time, return frequency—and uses machine learning to surface who’s evaluating, who’s comparing, and who’s ready. You get instant visibility into bottlenecks, plus alerts when a key metric slips.

Build audiences and automate outreach without juggling tools. Create cohorts with point-and-click rules (e.g., “visited pricing twice and added to cart but no checkout”) and layer in predictive interest. Launch journeys that adapt to behavior: send a three-step nurture for first-time evaluators, escalate offers for near-converters, pause messaging after negative signals. Connect email, ads, SMS, and in-app prompts so every touch works together. Real-world flows: recover carts with progressive incentives; re-engage trials when usage drops; retarget B2B visitors who explored your integrations. Frequency caps, holdout groups, and automated suppression lists keep your spend efficient and respectful.

Turn anonymous traffic into qualified conversations. Entent scores contacts continuously, not just at form fill. Weight intent signals—content consumed, visit recency, stakeholder patterns—then auto-route hot prospects to sales with context: last pages viewed, objections inferred, and next-best action. Create playbooks for SDRs (call, email, social) and measure follow-through. Use drip sequences that adapt copy based on persona and stage; content teams can A/B headlines and offers directly in the builder. Hand-offs are clean: sync to your CRM, push to Slack, and log every touchback so marketing and sales operate from the same timeline.

Optimize pages and messaging with experiments tied to revenue, not clicks. Spin up fast landing pages from templates, swap modules per segment, and run multivariate tests across headlines, forms, and CTAs. Writers compare long- vs short-form copy; designers trial image sets; engineers expose schema events for deeper insights. Attribution connects spend to pipeline and revenue, with dashboards for channel mix, cohort health, and payback windows. Create bespoke scorecards—activation speed, trial-to-paid by segment, lead velocity—then schedule reports to stakeholders. Governance is built in: roles, approvals, audit trails, and consent-minded tracking so your team can move quickly without cutting corners.